Conversion tracking is essential in all PPC and paid advertising campaigns. You need to track the ROI of the various marketing channels your company is using. Crucial in PPC because you need to have the ability to eliminate words that you invest A great deal on and NEVER get conversions! A conversion, if you do not know, refers to the desired action a visitor takes on your website, like a lead generation or sale.

AdWords, Yahoo! and other major engines all have this function. Some smaller second tier engines do not have conversion tracking. But after you’ve discovered what works in engines where you have tracking you are able to then apply those lists to the second tier engines.

Anybody with even a bit of computer literacy should have the ability to do this! For AdWords you first click on the “conversion tracking” tab near the top of the main page. Then, click on “get conversion page code” to your left, and continue via all the weird color charts, you don’t require to worry about anything but selecting in the event you require a “lead” or “sale” code. Highlight and copy this short script that appears in the box below! Then take the script, open up your HTML code for the “Thank You” page that exists after someone makes a purchase or fills out a lead form, and put it just prior to the closing /body tag.

Make sure the code does not get broken and you get all parts of it, and it goes in this exact spot, within the body tag, prior to the closing of the tag. It should go on each thank you page that you would like to track sales or leads. Once more, on the “Thank You” pages after someone has completed the desired action you wish to track. Repeat the procedure, once for leads, and once for sales in the event you have both. You’ll see a new column appear inside your campaign manager that shows number of conversions! Conversion generally take at least a few hours to register. You’ll get a price per conversion column, conversions, and conversion rate. You are able to click into your ad groups and view which exact keywords are converting. Don’t make changes yet, give it some time to build up some history, and then start eliminating words and expanding on other people which are working. You can also track particular ad copy! The conversion column will be there also!

Now you can eliminate ad copy and keywords that do not work and capitalize on those that do. You should without a doubt quickly have the ability to improve the profitability of your campaigns! Wow! Get it going, I promise this is the most important step you can make aside from the structure of your campaigns.