Business cards seem relatively easy. They need your business name and logo, your contact information, and a small design. Articles and blogs about company cards usually focus on the creative elements of business-card design. Obtaining your card noticed is nice, but you need to consider the utility of your company card too. Pull out your business card and take a look at it. Have you made it simple for the person holding your card to remember you and reach you again? Here are five tips you need to think about when designing new company cards.

1. Don’t use glossy paper. Yes, you want your card to look professional, and frequently we equate glossy with professional simply because it does look nicer. But it isn’t extremely functional. How frequently have you written notes on the back of someone’s card, like physical cues about them, some thing particular you discussed, or their level of interest in your product? Well, you can’t do that extremely well on glossy paper. Instead, you get back to your office and see nothing more than indentations made by your pen, with no concept what you were trying to write. Even though there is nothing you are able to do to prevent receiving glossy cards from contacts, you are able to make it easier for them to make notes on you by utilizing a light card stock that makes writing easier.

2. Do not use dark colors. I personally like dark colors when it comes to design. Websites and marketing collateral with dark backgrounds just seem to have that “cool” factor. However, just like with glossy paper, they can really be counterproductive. Sure, you want your business cards to give off a certain vibe, but don’t do that at the expense of function. By printing on a light card stock, you’ll improve the chances of a digital card reader (which many individuals use) to pick up your contact information. And also the easier it’s for somebody to get your info into a database, the much more likely they’ll have the ability to reach you when the need arises.

3. Display your contact information prominently. Yes, you would like to make sure your business card tells just a little bit about what your business does. But a business card is more for contacting purposes, not for selling purposes. So a business card is more like the white pages than the yellow pages. Individuals scroll though contact lists looking for a specific individual, rather than searching for a kind of business they might wish to use. So make it easy for the person to find you on your card, as well as your contact information. Make each piece of information very clear, both in placement and description. And not all contact information is of equal significance. Business cards generally put phone and fax numbers right next to every other, within the exact same font and size. That’s not very efficient, and can be a disservice to whoever is reading your card. People will call much much more than send a fax to you, and it’s easy to punch in the wrong number when the two look so similar.

4. Put your picture on it. It might sound a little over the top, but isn’t a business card about promoting your business? And aren’t you, as an individual, an extension of that business? Realtors, bankers and attorneys know this, based on their penchant for putting their pictures on billboards, print ads and business cards. But besides the self-promotion, there’s a practical reason for performing it. You hand out business cards generally one at a time, whenever you meet somebody face-to-face. They know what you look like whenever you give them a card. But they most likely won’t remember your face later, unless you are smiling at them from the card in their hand. And since individuals are much more likely to do company with people they know and like, that smiling face can go a lengthy way toward making them feel like they know and like you, even if you’ve met in person just once.

5. Keep the design consistent together with your advertising. Your business card should be an extension of your marketing materials to make sure your branding stays consistent across all platforms. So even though the card will be used more for contacting than advertising, you would like someone who has been exposed to your branding elsewhere to immediately recognize you belong to the same organization as soon as they see your card. If your card occurs to be their initial exposure to your brand, then you want them to know they’re at the right spot when they go to your website.

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Business Cards Designs
In business, it is very common that first impressions last.